Skip to main content

Remarketing Agency

Recover lost visitors and increase your conversions. With strategic remarketing campaigns you reach people who have already shown interest in your products or services.

Start with Remarketing

What is Remarketing?

Reach visitors who already know your website but haven't yet converted

97% of visitors leave your website without converting. With remarketing you have a second (and third, and fourth) chance to reach these warm leads. By showing relevant ads to people who have already shown interest, you significantly increase your conversion rate.

Remarketing works because you target people who already know your brand. They visited your website, viewed products or even added items to their cart. Often, a targeted reminder is all it takes to complete the conversion.

Remarketing Services

Complete remarketing service for maximum impact

Standard Remarketing

Show display ads to previous website visitors as they visit other websites and apps.

Dynamic Remarketing

Show visitors exactly the products they viewed, with updated prices and offers.

RLSA

Remarketing Lists for Search Ads: reach previous visitors when they search again on Google.

Video Remarketing

Reach people who visited your YouTube channel or watched videos with targeted video ads.

Customer Match

Upload your customer lists and reach existing customers with personalized ads.

Cross-device Remarketing

Reach the same user on desktop, tablet and mobile for a consistent experience.

Smart Segmentation

The right message for the right audience

All Visitors

Reach anyone who has visited your website within a specified period.

Cart Abandoners

Specifically target people who added products to their cart but didn't complete the purchase.

Converted Customers

Upsell and cross-sell to existing customers with complementary products or services.

Our Methodology

From setup to successful remarketing campaigns

1

Tracking and Audience Setup

We implement the Google Ads remarketing tag and set up smart audience segments based on behavior and intent.

2

Strategy and Segmentation

We develop a remarketing strategy with different messages per segment: product viewers, cart abandoners, existing customers.

3

Creative Development

Our team creates personalized ads per segment. For dynamic remarketing we connect your product feed.

4

Optimization and Scaling

Continuous optimization of frequency, bidding and segments. We scale successful campaigns and test new audiences.

Benefits of Remarketing

Why remarketing is essential in your marketing mix

Higher conversion rate than cold traffic

Lower cost per acquisition

Brand awareness reinforcement

Recovery of abandoned carts

Personalized ads

Cross-device reach

Flexible audience targeting

Measurable ROI per segment

Automatic optimization

GDPR compliant

Frequently Asked Questions

Answers to questions about remarketing

What is remarketing?
Remarketing (also called retargeting) is an advertising strategy where you show ads to people who have already visited your website or interacted with your brand. It helps recover visitors and increase conversions.
How does remarketing work in Google Ads?
A tracking pixel collects data on website visitors. These visitors are added to remarketing lists and receive personalized ads while they visit other websites or use Google.
What's the difference between remarketing and retargeting?
The terms are often used interchangeably. Technically, remarketing refers to re-engaging via email, while retargeting refers specifically to ads. In practice, in Google Ads remarketing is used for all forms of re-engaging visitors.
Which remarketing options does Google Ads offer?
Google Ads offers various options: standard remarketing (display ads), dynamic remarketing (personalized product ads), RLSA (Search remarketing), video remarketing and Customer Match for email lists.
Is remarketing privacy-friendly?
Yes, when implemented correctly. We ensure full GDPR compliance with proper consent management. Visitors can opt out and we respect browser privacy preferences.
How large should a remarketing list be?
For Display remarketing you need a minimum of 100 active visitors; for Search remarketing (RLSA), a minimum of 1,000. The larger your list, the more effective your campaigns can be.

Ready to recover lost visitors?

Contact us for a no-obligation conversation about your remarketing strategy

Contact Us